About Us


Company Introduction, Stock Exchange

    • iHunt® is a Romanian technology Manufacturer, listed as symbol HUNT, at the Bucharest Stock Exchange (Romanian Stock Exchange Market). iHunt® is the market leader in Romania for rugged smartphones and entry level smartphones. In the past year, iHunt® shares have risen 881.08% to a Market Cap of 25 mil.USD with sales of 10+ mil. USD and a profit of 1.5 mil. USD.

    Vision and Growth

          • In addition to expanding the current product range (smartphones, rugged smartphones and entry level smartphones, small home appliances and gadgets), iHunt® is evolving it’s own smarthome ecosystem, controlled by one single app: iHunt Home (launched on IOS and Android). iHunt® 2021-2022 product lineup will include new IoT and AI products, such as: robot vacuum cleaners with laser mapping, smart electrical management equipment (such as smart plugs with metering, smart circuit breakers with metering), smart surveillance cameras, smart doorbells and others, designed and integrated in partnership with Tuya (symbol TUYA, listed on New York Stock Exchange). Currently, the main markets are Romania and neighboring countries, and the target for 2022 is expansion in all markets of the EU.

    About the Company

          • iHunt Technology Import Export S.A. began its activity in 2015 and its main activity is retail trade through mail-order houses or via the Internet. The company's activity consists of importing and then marketing mainly in the Romanian market mobile phones, gadgets and accessories, as well as "smart home" products under the iHunt brand and, to an increasingly limited extent, from other Chinese manufacturers.
          • The strategic objective of the company is to become, within a 2-year time horizon, a reference brand offering innovative products at fair prices that will integrate “IoT” (The Internet of Things) technology on a large scale.

     

          • iHunt entered and positioned itself in the Romanian mobile phone market primarily by targeting and addressing a niche segment as a quasi-exclusive supplier of shock-resistant terminals and terminals for extreme conditions. In the first year, these products contributed 70% to the turnover, the rest being represented by sales of "SMARTPHONE" type phones imported under the brand of Chinese manufacturers. Once the untapped potential of the market segment receptive to comparative alternatives in terms of quality with the products of established companies but at significantly lower costs was identified and confirmed, it was approached through proactive and aggressive penetration and development strategies. Gradually, the share of sales of rugged phones decreased in favor of smartphones, which, starting in 2017, exceeded 60% of total revenue. Thus, the initial niche positioning was extended and translated into a cost-competitive advantage strategy, consolidated and complemented by management's concern for further differentiation through quality of related services (pre- and post-sales). The vector of this strategy was the launch, at the beginning of 2017, of smartphone mobile phones under the iHunt own brand.

    Thus, from a very diversified offer disseminated through popular names of phone manufacturers from the Chinese and Western markets, the strategy shifts the business towards the insertion of its own phone models, whose promotion and consolidation represents the first priority. Their highly competitive profile is conferred by the very advantageous ratio between price, on the one hand, and functionality, quality, and performance, on the other hand.

          • The share of iHunt branded mobile phones in the total volume of smartphone sales has grown at an accelerating pace every year. If, in 2018, it reached 40%, the ratio between smartphones sold under the iHunt brand and those sold under Chinese manufacturers' brands reversed in favor of the own brand starting in 2019.
          • Currently, iHunt phones are positioned among the top three mobile phone brands created by companies with Romanian capital.

    The level of exposure of the iHunt brand on the market has amplified through the accelerated diversification of distribution channels, on the one hand, and, on the other hand, through proximity to the target consumer, applying targeted PR and communication strategies.

          • The vision of iHunt is to ensure that as many people as possible have access to mobile phones and accessories, as well as other household and personal products that incorporate the latest trends in technological innovation, at an affordable price for the Eastern European consumer basket.
          • The mission assumed by the company is aligned with the main segment of the business and involves the import and wide-scale commercialization of the latest generation of mobile phones with technological and performance levels comparable to those of major brands, under its own brand.
          • The values that guide the formulation of strategies and strategic objectives, as well as their operationalization, revolve around the consumer, the target market: market proximity, customization, performance, innovation, collaboration, synergy, responsibility, commitment, efficiency, the best quality/cost ratio, united team. All these shape the visionary management that directs the leadership of the iHunt business.
          • The company's policy has focused, from the very beginning, on customer satisfaction, with the marketed products meeting the requirements of quality and competitiveness, being equipped with the latest technological innovations.

    The company also aims to offer, in addition to products, a consistent customer experience, tailored to the dynamics and trends in the field of technology, which is materialized by:

          • Optimizing and expanding the range of products under the company's own brand to cover as broad a spectrum of consumer needs as possible, which is integrated with products distributed under other brands;
          • Consolidating the partnership portfolio with leading manufacturers in the field (mainly in China);
          • Offering consumers a large part of the product range under the same conditions as those provided by the manufacturers (through the Chinese platforms), and for certain products, even lower, and the logistics costs and delivery times are lower and competitive compared to those offered by the competition;
          • Ensuring quality customer support by constantly improving the interface and user experience for the iHunt online store.

    The constantly ascending evolution of the company's business is supported by the timely identification of changes and trends in the telecommunication sector, given that the mobile phone industry and its segments are among the most dynamic.

          • The company's development strategy is adapted to the high dynamism that characterizes this sector of activity, aiming at maintaining and strengthening the market position of iHunt by adjusting the volume and product mix according to the needs and requirements of the target market.
          • To achieve the proposed objectives, the company follows two major lines of action:
          • Consolidating its own brand through continuous development and diversification of the range of mobile phones, gadgets, accessories, and smart home products under the iHunt brand;
          • Expanding the customer base through various distribution channels and continuous improvement of customer experience and satisfaction.

    The strategic alliances and collaborations with the main manufacturers in the industry, along with a customer-centric approach, will contribute to the sustainable growth and long-term success of the iHunt business.